#RumahPersija

Being a fan is not just an identity for the majority of youth, but has become a pride of self, culture and nationalism. Although they are sometimes angry, feel disappointed and criticize their football club, but because of their sense of belonging & their love.

 

we create campaign that called #rumahpersija, why? because home is a place where we can shelter and chat with family, as well as Persija fans, stadium is like home for them, so we give them a new place where they can gather and support Persija wherever and whenever they want.

 

Result: Persija Apps Active Users: 38.000 (first launch) 3.5 Million Screen View